Job Description Template for:

Brand Manager

Years of experience: 7 - 10 years
Education:
  • Bachelor’s degree in marketing,Business Administration or any related field
Responsibilities:
  • Analyze how the brand is positioned in the market and crystallise targeted consumers insights
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics
Required Skills & Qualifications:
  • Excellent command of the English language
  • Proven working experience as brand manager
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets


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