Job Description Template for:

Marketing Executive

Years of experience: 10 - 15 years
  • Bachelor's degree in Business Administration, Marketing or related field.
  • Planning, developing and implementing effective marketing communication campaigns.
  • Using the full marketing mix for the company’s marketing communications
  • Writing copy for all marketing collateral, including brochures, letters, emails and websites.
  • Understanding the product and customer profile and write thorough specs for each.
  • Producing an accurate summary of total spend at the end of a marketing campaign.
  • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
  • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
Required Skills & Qualifications:
  • Excellent communication skills.
  • Well organized
  • Works well within a team
  • Good computer skills
  • Good negotiation skills
  • Experience with establishing a new brand and/or rebranding effort
  • Current knowledge of marketing principles and practices including social media and image building

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