Job Description Template for:

Marketing Specialist

Years of experience: 3 - 6 years
  • Bachelor's Degree in marketing, business or related field
  • Coordinate the development of marketing materials
  • Coordinate marketing and sales programs
  • Assist the marketing team with a variety of tasks
  • Conducting market research to find answers about consumer requirements, habits and trends
  • Develop marketing strategies for projects, including company websites and social media
  • Work closely with the sales team on program development and implementation
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team
  • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Required Skills & Qualifications:
  • Exhibits clear knowledge of marketing and communications tools, including digital, print, direct mail, new media, outdoor, television, radio
  • Excellent communication skills
  • Works well in a team
  • Good negotiation skills
  • Excellent computer skills
  • Demonstrated ability to engage consumers by developing and implementing direct mail campaigns, and electronic and internet-based marketing
  • Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved content.
  • Experience tracking, analyzing and reporting results of integrated marketing campaigns

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