Job Description Template for:

Online Marketing Specialist

Years of experience: 5 - 7 years
Education:
  • BSc degree in Marketing, Business or any relevant field
Responsibilities:
  • Coordinate, support and execute campaigns through various online marketing channels
  • Drive lead generation in support of corporate goals.
  • Effectively manage online projects requests to meet or exceed expectations
  • Support the maintenance of data quality and segmentation.
  • Support corporate webinar program for increased lead qualification, education and awareness.
  • Expand knowledge of basic online Marketing tools, trends and best practices regularly.
  • Manage relationship with agency to improve PPC performance, manage spend and launch effective campaigns.
  • Focus on the planning, strategy, execution, maintenance and optimization of PPC advertising and its alignment to SEO in support of lead generation for key segments.
  • Monitor demand programs with Online Marketing Manager, to recommend changes and improvements for increased demand.
Required Skills & Qualifications:
  • Proven written and verbal communication skills, as well as exceptional organizational skills.
  • Experience in a corporate marketing department required.
  • Experience in online marketing support experience required.
  • Ability to work in a fast-paced, demanding environment, with multiple and changing priorities Maintain strong attention to detail


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