Job Description Template for:

Public Relations Leader

Years of experience: 5 - 7 years
  • Bachelor's degree in public relations, media or relevant field.
  • Coordinate all public relations activities, and represent the company at special events and conferences.
  • Provide guidance and effectively manage the day to day operations of the communications, public relations and social responsibility team.
  • Manage media inquiries and interview requests.
  • Create content for press releases.
  • Develop a marketing communications plan including strategy, goals, budget and tactics.
  • Direct social media team to engage audiences across traditional and new media.
  • Evaluate opportunities for partnerships, sponsorship and advertising on an on-going basis.
  • Provide oversight, monitoring and corrective direction to ensure communication plans are properly implemented, and are meeting expectations and intended benefits.
Required Skills & Qualifications:
  • Proven working experience in public relations required.
  • Strong relationships with both local and national business and industry media outlets.
  • Experience in acting as a company spokesperson; confident and skilled in both broadcast and print media interviews.
  • Strong writing and editing skills.
  • Excellent verbal and written communication skills.
  • Full understanding of media needs and media relationships.
  • Proactive, reliable, responsible and accurate with an attention to detail.

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