Job Description Template for:

Senior Brand Strategist

Years of experience: 5 - 7 years
Education:
  • Bachelor’s degree in Business, marketing or any related field
Responsibilities:
  • find ways to enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.
  • Understand client business needs, and how our strategies will deliver on their objectives and KPIs.
  • Provide leadership and guidance on all brand planning efforts for assigned accounts.
  • Collaborate with creative, media and account leaders to devise strategies that inspire and change behaviors, and shape and mold the work product as it is developed.
  • Recommend, evaluate and coordinate primary and secondary research
  • Select/propose the best methodologies, conduct the research personally and/or provide oversight to the team or third parties.
  • ensure a consistent and effective brand message
Required Skills & Qualifications:
  • Working knowledge of brand planning, , research (qualitative, quantitative, ethnographic) and digital and social strategy from briefing to completion
  • Understand direct model principles, and have some experience in a wide-range of businesses and categories, including direct marketing
  • Have solid experience in different research methodologies
  • Strong command of MS Office applications and keynote
  • Previous Experience of brand planning experience, with significant exposure to communications planning in a creative or media agency


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