Job Description Template for:

User Acquisition Expert

Years of experience: 2 - 5 years
Education:
  • Bachelor's degree in Marketing, Business Administration or related field.
Responsibilities:
  • Own demand generation for all new players for games.
  • Develop and implement channel strategies for Facebook, in-app mobile advertising, and other channels.
  • Optimize cost, budget allocation, and bids in order to maximize ROI.
  • Drive A/B testing programs for new ad products and channels to maximize acquisition efforts and return.
  • Conduct analyses to validate the LTV of paid campaign players.
  • Work cross-functionally with Producers and Engineers to optimize conversion rates at every step of the funnel.
Required Skills & Qualifications:
  • Proven track record of managing, growing and optimizing acquisition campaigns and partnerships.
  • Strong analytical skills and experience working in metrics based companies using the freemium model.
  • Intuitive grasp of data and strong with Excel.
  • Ability to organize and analyze large sets of data – identifying relevant trends/patterns.
  • Genuine interest in social, gaming, analytics, and advertising a must.
  • Display, SEM, Mobile, and Facebook advertising experience.


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