Job Description Template for:

Audience Marketing Director

Years of experience: 7 - 10 years
  • Educated to bachelor’s degree level in Marketing (or related field) or equivalent
  • Work with team to design, document, and execute programs for audience development activities
  • Work in partnership with the team on strategies to garner new audience for live tradeshow events
  • Collaborate with team on ways of converting visitors into subscribers and subscribers into active participants in both editorial and advertiser content
  • Work with Marketing Analyst on data analysis to determine if audience development goals are being achieved
  • Develop and execute media partnerships
  • Collaborate with team to fulfil VIP lead generation goals for sponsored sessions at tradeshow events
  • Responsible for the management of new purchased audience lists or existing lists acquired through associations, competitive tradeshows, etc.
  • Attend competitive live tradeshow events year-round in an effort to capture new audience
  • Oversee, train, and manage subordinate Audience Marketing Specialist position
  • Perform any other duties commensurate with the grade and level of responsibility
Required Skills & Qualifications:
  • Speaks and writes clearly and fluently in English to both individuals and groups
  • Computer literate and proficient in the use of Microsoft Office Suite, including Word, PowerPoint, and Excel
  • Strong understanding of list development, management, and segmentation
  • Adept at social media marketing strategies that build brand awareness, engage customers, and increase sales
  • 4+ years of relevant work experience in online/digital marketing with specific experience in audience development and audience segmentation
  • working on multiple projects with ability to meet short deadlines
  • Excellent verbal and written communications skills
  • Strong attention to detail and proactive behavior and attitude
  • Outstanding project management skills
  • Excellent organization, planning, multi-tasking and time management skills
Desired Skills & Qualifications:
  • Understanding of B2B marketing and event marketing

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