Job Description Template for:

B2B Marketing Consultant

Years of experience: 7 - 10 years
Education:
  • Bachelor's Degree, marketing, business or related field
Responsibilities:
  • Be the cornerstone for collaboration across sales, operations, product, and marketing to enable optimal business outcomes
  • Develop digital marketing plans and design and help teams members to ideate and execute innovative, highly customized direct, lead (meeting) generation and nurture marketing campaigns
  • Develop and execute a marketing automation technology roadmap to fine-tune ABM
  • Design and execute digital breadth campaigns resulting in further market segmentation, targeting and inbound lead generation
  • Optimize Customer Acquisition Costs (CAC) and Customer Expansion Costs (CEC)
  • Learn and leverage Companies’ linguistic-based personality model in order to make communications highly tailored and deeply resonant
  • Build out and manage (bid/budget) PPC and display campaigns
  • Recommend changes to improve B2B sites conversion rate to best-in-class level
  • Recommend changes to improve B2B sites satisfaction in user feedback to best-in-class level
  • Conduct sales and funnel analysis to gain insights and identify opportunities for improvement
  • Proactively initiate projects to capitalize on opportunities and solve problems
  • Help teams in managing the creation and distribution of editorial content assets to support brand awareness and SEO objectives, whilst ensuring content created is aligned to respective brands’ guidelines
  • Provide the strategic direction, and work with the relevant parties to maximize on-site and offsite social media optimization
  • Provide recommendations for management of social media profiles
Required Skills & Qualifications:
  • Experience in using different channels to generate leads. Like Social Media, SEO, Online Paid Advertisements, Events, Email Marketing and other channels.
  • Relevant experience within a B2B digital marketing environment in the MENA region, including leading campaigns in Arabic and English
  • An understanding of the structure, processes and key stakeholders within SMEs
  • Strong commercial/analytical skills, including an ability to partner closely with Business Analytics to define, measure, and communicate performance against KPIs
  • A self-starter with a nimble, adaptable work-style – able to get results in a fast-moving environment
  • Outstanding communication (fluency in Arabic required, fluency in English a plus) and influencing skills
  • Outstanding collaboration, project & stakeholder management skills in startups
  • Ability to travel to Palestine


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