Job Description Template for:

Digital Marketing Manager

Years of experience: 5 - 8 years
Education:
  • Bachelor's degree in Marketing, Business Administration or related field
Responsibilities:
  • Hold responsibility for planning and budgetary control of all digital marketing
  • Translate business goals into digital marketing objectives, creating and communicating marketing targets/ briefs.
  • Drive digital marketing best practices and standards within the organization.
  • Evaluate customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Develop and manage digital marketing campaigns
  • Devise strategies to drive online traffic to the company's website
  • Manage online brand and product campaigns to raise brand awareness
  • Manage the redesign of the company's website
  • Track conversion rates and make improvements to the website
  • Utilize a range of techniques including paid search, SEO and PPC
  • Improve the usability, design, content and conversion of the company's website
  • Oversee the social media strategy for the company
Required Skills & Qualifications:
  • Previous experience in a similar digital marketing role
  • Experience in ecommerce, Email marketing, and social media
  • Experience managing PPC, SEO and Affiliate programmes
  • Strong understanding of current online marketing concepts, strategy and best practices
  • Deep knowledge of Google Analytics
  • Excellent English language, both written and spoken.
  • Excellent communication skills
  • Ability to effectively collate, analyze and present information
  • Ability to meet deadlines
  • Great analytical skills
  • Great leadership ability
  • Good time management skills
  • Quick Learner
Desired Skills & Qualifications:
  • Qualified member of the CIM or equivalent is a plus


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