Job Description Template for:

Growth Hacker

Years of experience: 3 - 6 years
Education:
  • Bachelor's degree in Information Technology, Marketing or related field
Responsibilities:
  • Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
  • Bringing traditional and creative ideas how to grow those KPIs.
  • A/B testing those ideas.
  • Analyzing the data and users’ feedback.
  • Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
  • Driving traffic to your website, landing pages, social media, apps…
  • Working on a lean startup process.
  • Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
  • Prioritizing growth channels.
  • Optimizing channels in order to always improve the performance of one’s business.
  • Scaling and automating the growth processes.
  • Knowledgeable about referral marketing and being able to create viral growth.
Required Skills & Qualifications:
  • Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. Javascript Libraries Like JQuery
  • Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience (Note: being a people's person should be part of the growth hacker's capabilities but is also part of the the anatomy of an entrepreneur.
  • Willing to learn.
  • Having a startup mindset. If you're not sure what a startup is (A startup is NOT a new tech company), you can check what is a startup here.
  • A/B Testing and Data Analytics experience
  • Editing and copywriting skills
  • Not being scared of pivoting
  • Knowledge about both inbound and outbound marketing
  • Programming knowledge: even if it’s not compulsory, it is recommended.
  • Being performance and results-oriented
  • Being curious and creative
  • Being relentless in pursuit of growth
  • Having experience with growth hackings tools such as Optimizely for A/B Testing, Mail Chimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows...


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