Job Description Template for:

Social Media Specialist

Years of experience: 2 - 5 years
Education:
  • Bachelor's degree in Marketing, Business Administration or related field.
Responsibilities:
  • Work in a highly collaborative environment to bring social media and mobile initiatives to life.
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content.
  • Constantly improve social media materials and processes.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Provide social media training and counsel to sponsored athletes and employees.
  • Moderate all user-generated content in line with the moderation policy for each community.
  • Create editorial calendars and syndication schedules.
Required Skills & Qualifications:
  • Experience and success with social media for business purposes (Facebook, Twitter, Instagram, Tumblr, YouTube, etc.).
  • Experience writing, building and optimizing social media ads (Facebook, Twitter, YouTube).
  • Experience analyzing social media metrics.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Excellent writing skills in English.
  • Excellent communication skills.
  • Great attention to detail.
  • Great analytical skills.
  • Works well independently.
  • Work well within teams.
Desired Skills & Qualifications:
  • Experience with a CMS like Wordpress, Joomla, Drupal or other equivalent tool.
  • Adequate knowledge of web design, web development, CRO and SEO.


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