Job Description Template for:

VP Marketing

Years of experience: 10 - 15 years
  • Master's degree in Business Administration, Marketing or related field.
  • Bachelor's degree in Business Administration, Marketing or related field.
  • Report to management on marketing activity/effectiveness.
  • Develop marketing strategies to meet objectives.
  • Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace.
  • Analyze existing product and markets in terms of gain market share and sustain or grow profitability
  • Serve as a key and active member of the senior management operating team
  • Establish and manage the marketing budget.
  • Commission and analyze customer research.
  • Ensure effective implementation of marketing activities.
  • Help determine the overall company direction.
  • Lead marketing function.
  • Commission and analyze market and competitor information.
Required Skills & Qualifications:
  • Previous experience in a senior management position.
  • Previous marketing experience.
  • Solves problems effectively.
  • Analyzes information effectively.
  • Presents information effectively.
  • Excellent communication skills.
  • Works well within a team.
  • Great leadership ability.
  • Good management skills.

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